Emami settles dispute over Zandu Balm song; to use for ads

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NEW DELHI: Emami Ltd, the owner of Zandu Balm, on Thursday said its copryright infringement dispute with the production company of Salman Khan starer ‘Dabangg’ has been amicably settled between the two parties.

Subsequently, the company will be using the chartbuster ‘Munni Badnaam’ for its promotional campaigns, while it is still in talks over using Malaika Arora Khan, who did the item number in the film, as the brand ambassador for Zandu Balm.

Last week, Emami had served a legal notice to Arbaaz Khan Productions against the usage of ‘Zandu Balm’ in the hugely popular item number in the film citing a case of copyright infringement.

“We should begin with the new ads in a day or two as the issue has been settled and some parts of the song will be used in Zandu Balm’s advertisements,” Emami, Director Mohan Goenka told PTI.

Prominent advertising professional Prahlad Kakkar has been mediating between Arbaaz Khan Productions and Emami since the row broke out.

“We have come to a mutual agreement. At least, the earlier stand-off has been cleared,” Arbaaz Khan said without divulging details.

Asked if his wife Malaika would be the brand ambassador for Zandu Balm, Khan said: “They (Emami) have expressed using her as their brand ambassador.”

Discussions are currently on between the two parties on the same. “We are still in talks. Any decision on the same has not been taken yet,” Goenka added.
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This post was submitted by Chinmaya Nayak.

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