If Google Is The New Microsoft, Facebook Is The New Google


One can guess that Egypt’s Hosni Mubarak probably doesn’t “Like” Facebook anymore, the website that now topples governments. (I apologize but I couldn’t resist.) Back in the US the Facebook enemies or, more precisely, “frenemies list” is also growing says a piece in the the Wall Street Journal.

The article discusses Facebook’s broad ambitions and how the social site competes with a growing number of companies as it reaches out into more and more areas:

As the seven-year-old company ramps up its hiring and adds new features to its social network, it is disrupting the businesses of established companies like Yahoo Inc. and Google Inc. and putting even more Internet firms on notice. Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, Myspace and others.

Among the companies named in the article that are now in the Facebook frenemies camp are Google, Microsoft, Zynga, eBay/PayPal, Yahoo, Groupon, Apple, MySpace, Yelp, AOL, Twitter and others.

While Google in many ways has taken the place of Microsoft (certainly in the anti-trust attentions of Europe), Facebook has now moved into the hot/feared space that Google occupied for a number of years.

It’s “natural” and predictable that concern arises as companies become powerful and disruptive. That’s what happened with Google and it’s happening increasingly with Facebook.

Facebook’s explicit ambition is to inject itself into the center of all “conversations” happening online, between people and between brands, institutions and their customers and users. And that will inevitably be “disruptive” to many established companies and ways of doing business.

So far most companies have happily adopted Facebook as a social or “conversational” marketing platform and publishers have leveraged Connect to extend their visibility and reach. But over time that could shift if Facebook is seen as asserting its interests or its brand too strongly. In addition the privacy controversies that have dogged Facebook for several years are likely to gain renewed attention as formal privacy regulations and legislation emerge in 2011 or 2012.

How would Facebook Ads perform if users are given the option to “opt-out” of all targeting for example? That’s probably going to be required at some point. And many users remain somewhat confused about who sees what and what gets transmitted to third parties via Connect and instant personalization.

Facebook is a revolutionary platform, much more than Google in some respects. For example, a small mobile security firm Gemalto just put Facebook on a SIM card enabling nearly all mobile handsets that don’t already access Facebook to access Facebook. There are 5 billion mobile subscribers in the world. Effectively that’s now Facebook’s “addressable market.”

As the company moves toward an IPO in 2012 and then starts to ramp up monetization (as public companies inevitably must) it will almost certainly encroach on more companies and their models — just as Google has.
[Story Source] [Contest win Rs 1000-100,000 now]

This post was submitted by superblogger.

Related Posts
Now, access Facebook on mobile without internet

Now, access Facebook on mobile without internet

NEW DELHI: Singapore-based software applications developer U2opia Mobile has developed a new application for mobile phones that will allow them to access Facebook on all kind of handsets without ...
Ola Cabs unknowingly leaks customers’ personal details

Ola Cabs unknowingly leaks customers’ personal details

One of the company’s customer from Chennai, Swapnil Midha has reported through Facebook that she has booked a cab for her in day-time. However, of the same night she started receiving loads of ...
Android Malware Quadrupled in Six Months | News & Opinion  | PCMag.com

Android Malware Quadrupled in Six Months | News & Opinion | PCMag.com

May 16, 2011 05:06pm EST1 CommentAndroid Malware Quadrupled in Six Months By Sara Yin2diggsdigg Share22 Android malware samples quadrupled between June 2010 and January ...
      Sony suffers second major user data theft

Sony suffers second major user data theft

(Reuters) - Sony disclosed on Monday hackers had stolen the names, addresses and passwords of nearly 25 million more users than previously known less than a day after the Japanese company apologize...
TRAI’s latest proposals to cut interconnect charges may lower call rates

TRAI’s latest proposals to cut interconnect charges may lower call rates

NEW DELHI: Telecom regulator TRAI has fired the starting gun on radical changes in the mobile sector by proposing deep cuts in charges paid by operators to each other, a move that could lower tarif...
Facebook’s Like button celebrates its first birthday

Facebook’s Like button celebrates its first birthday

Exactly one year after its launch, the Facebook Like button has become ubiquitous across the web and is still installed on thousands of new websites every day.Facebook first introduced the Like but...

Leave a Reply

We will keep You Updated...
Get Free Email Newsletter from VoteUpIndia Sign up for our free email newsletter. (Help?)
Read latest headlines in your favorite news reader
Follow VoteUpIndia  on Twitter Become a VoteUpIndia Fan on Facebook Subscribe to VoteUpIndia in Google Reader Add VoteUpIndia  to My Yahoo Add VoteUpIndia  to Netvibes Subscribe to Free Techie Buzz RSS Feed
Sponsored Links
Featured Video
Best Storytellers
Powered by Authors Widget
Recent Posts

McDonald's Suspends Employee, Probes Child's Eviction From Pune Outlet

PUNE: After reports emerged that an eight-year-old destitute child was thrown out of an outlet of...

Why Arjun Made a Humble Request to Cast Sonakshi in Tevar

It's all about wearing your Tevar, this new year. Arjun Kapoor looked dapper at the initial promotions...

5 things Modi needs to do ASAP, after Bihar loss

It's not correct to transpose the outcome from a state election as a referendum on the central government,...

Sehwag's half century in All Star tournament.

The first match has been really special. We thoroughly enjoyed being here. New York, you were brilliant....

Bihar Defeat May Lead to Silent Rebellion in BJP Against PM, Amit Shah: Arun Shourie to NDTV

NEW DELHI: In the aftermath of the BJP's debacle in Bihar, Arun Shourie, one time admirer of Narendra...

Court Refuses to Stop Gillette Razor Ad Starring Deepika Padukone

New Delhi: The Delhi High Court has refused to stop a Gillette razor advertisement starring Deepika...

Bigg Boss 9: Roopal Tyagi voted out of the house

TV actor Roopal Tyagi was evicted from reality show Bigg Boss on Sunday’s episode. Roopal is the...
Recent Comments
How i can submit my story...? and where i can see the staus of votes for this?
IFFI lose its art value,so it became lose it commercial value
Dear sir I am sending an article which is based on true story and needs your help to lime light such incidents which never come in
Thanks for the interesting article. Great Post. Keep it up
It is indeed heartening to learn that LSE, the world leader in higher education, will join hands with the most admired Reliance Foun
Tag Cloud