Airtel wins India corporate sponsorship rights

India’s largest telecom company, Bharti Airtel, has won the corporate sponsorship rights for all international series played in India for the next three years. Airtel bid Rs 3.33 ($707,545) crores per match, which covers Tests, ODIs and Twenty20 games, according to a BCCI press release.
India will play roughly 50 matches in that period, which puts the total value of the deal at approximately Rs 165 crores ($ 35 million) – Cricket news from from cricket in India
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This post was submitted by Chinmaya Nayak.
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