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Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back. According to industry sources, Coke has struck a three year deal estimated to be worth around Rs 6 crore per... 

Aishwarya RaiBachchan is all set to get sweeter soon. An advanced variety of guava named after the actress is being developed by grafting expert and Padmashree horticulturist Haji Kaleemullah Khan. ‘Aishwarya’ will now adorn your fruit basket. The new variety of guava resembles an apple in texture and is more sweet... 

There are no prizes for guessing this one. Sachin Tendulkar, the world’s leading batsman for over two decades has been been voted as MSN India’s Sportsperson of the Year. The poll, which produced a list of India’s top ten sports personalities of the year, asked the readers to click and vote for their top sports performer... 

Brian Lara calls Sachin Tendulkar “our period’s Don Bradman” Brian Lara, a legendary left-handed batsman himself, has saluted Sachin Tendulkar’s longevity calling him the ‘Don Bradman’ of recent times though the Caribbean prodigy refused to the contrast the legendary icons of different eras. What... 

Sachin Tendulkar is expected to dine on New Zealand’s bowling when the three-match Test series with India starts on Thursday in Ahmedabad. The master batsman, enjoying a memorable year at age 37, will start fresh after helping India sweep both home Tests against Australia last month then opting out of the three one-dayers.... 

AHMEDABAD: Ahmedabad has got its hottest address. Even as Sachin Tendulkar gears up to make the nation proud with his 50th ton, the maestro has gone for 18 holes in Ahmedabad. A property in the name of the world’s greatest cricketer ever was registered in Bavla taluka of Ahmedabad district on Monday, a day after he landed... 

The British media has lavished praise on iconic batsman Sachin Tendulkar and according to a column written by former England cricketer Ed Smith, Manchester United star Wayne Rooney should learn how to turn expectations into inspiration. In an article headlined ‘Sanctuary of crease lets Tendulkar reveal genius,’ Smith... 

Sachin Tendulkar was again the star turn with a magnificent 191 not out as India dominated day three of the second Test against Australia. The tourists rallied late in the day but India still closed on a commanding 435 for five as Tendulkar edged towards his second double century against Australia. The hosts’ innings was... 

NEW DELHI: Batting genius Sachin Tendulkar scaled another peak in his glittering career when he hit his 49th century in Test cricket on the third day of the second and final Test against Australia in Bangalore. Tendulkar reached the landmark with a six just before lunch and through his knock consolidated India’s position... 

NEW DELHI: Indian batting icon Sachin Tendulkar on Wednesday bagged his maiden ICC Cricketer of the Year trophy along with the People’s Choice Award, while compatriot Virender Sehwag was named the Test Cricketer of the Year at a glittering ceremony. In Pics: ICC Awards Ceremony 2010 Tendulkar, who has an international...